Tuesday, 27 January 2015

Audience

As animation is the discipline I am studying I will look at audiences from an animation perspective. There is often a tendency to label animation as for children, I prefer to think of animation as a media, a way to tell a story just like film making or the writing of a book. I believe it is the content of the story that determines its appropriate audience rather than method in which the story is told. I think the misconceptions about animation come because granted there are many children's programmes that are animated but people see animation as a nostalgia trip and because they might have seen animation when they were younger assume that it is the same when you are older. As with most stories there tends to be something for everyone to watch in animation, entertainment for children but also morals and lessons for those slightly older and more complex stories for adult viewers. There are some animated shows that simply aren't appropriate for children such as Futurama or South Park.
http://www.quora.com/Who-is-the-target-audience-for-animation-films-from-Studio-Ghibli
The question posed in this link is asking who the target audience is for Studio Ghibli, and the discussion and answers that follow i found quite enlightening.

http://www.rotoscopers.com/2013/03/05/why-animation-is-wrongly-disregarded-as-childrens-entertainment/

http://animation.io9.com/why-saying-animation-is-only-for-kids-is-bullshit-1561023216

Thursday, 15 January 2015

Media Reception

Media
The way that society receives information is undergoing constant change, as new technologies are developed the old ones are evolved or replaced.
the 4 main types of media are, broadcast, print, outdoor, and digital media.
Broadcast covers radio film and television and this type of media transmits its information electronically.
Print media uses a physical object to relay information in the form of either a book, pamphlet, newspaper or commit. etc.
Outdoor consists of billboards, signs and placards placed in public areas with a high volume of traffic. Sky writing, flying billboards and  blimps are other examples of outdoor media.
Digital media compromises of internet and mobile communication. This provides many services such as email, websites, blogs and internet based television and radio. The other media outlets take advantage of the far reach and easy accessibility of the internet by having TV adverts that link to websites or putting QR codes in print and outdoor media to distribute them and direct mobile users to a website, this is what allows information to be easily broadcast to different world regions simultaneously and in a cost efficient way.
There is also some argument that video games have become a form of mass media.